The 2026 India Healthcare Demand Capture Index report shown on a tablet and a phone

THE 2026 INDIA HEALTHCARE DEMAND CAPTURE INDEX

We tried to become a patient at 50+ healthcare groups.

Conversive independently tested the first steps of becoming a patient and examined 74,524 low-rated reviews to find where demand is lost.

50+ healthcare groups · 74,524 patient reviews · ~1,700 locations

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Launched at the ET Healthcare Summit 2026

8/10About eight in ten inquiries reached someone.

4/10Only about four in ten ended in a confirmed booking.

Who should download this

If patient access affects your results, this report is for you.

Healthcare
leaders

See how much demand can disappear before an appointment is confirmed.

Operations and patient experience teams

Understand where calls, callbacks, reschedules and after-hours inquiries break down.

Digital and
marketing teams

See what happens after someone clicks, calls or messages—and whether they can actually complete a booking.

What you’ll get out of it

A clearer picture of the journey from inquiry to booking.

Find the points
of friction

See where patients lose momentum, from the first unanswered call to a booking that never gets confirmed.

Hear what patients are saying

Understand the access and communication issues appearing in low-rated public reviews.

Know what to measure next

Use the findings to ask better questions about reachability, booking, follow-through, after-hours access and self-service in your own organisation.

What’s inside

The findings, the method and the detail behind them.

A page from the 2026 India Healthcare Demand Capture Index

The headline results

What happened to every ten inquiries in the mystery audit.

The friction ladder

Where patients dropped out between first contact and booking.

The patient voice

Themes from 74,524 one-to-three-star reviews.

Segment comparisons

How hospitals, diagnostics, fertility, dental and other categories performed.

Group-level detail

Demand capture bands and five measured behaviours, presented without an overall group ranking.

Leadership takeaways

Six findings about the front door of Indian healthcare.

See what happens before care begins.

Download the 2026 Index

Prepared by Conversive.

Download the 2026 India Healthcare Demand Capture Index

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